Data usage is improving, but it’s not because of more tools For years, improving data usage has often been seen as a tooling problem: better platforms, smarter dashboards, more automation. But the 2025 edition of The State of Data suggests something different and far more foundational, is happening. A Quiet Revolution in Data Usage This year, 67% of UK respondents said their organisation’s data usage has improved year-on-year, a promising statistic in a landscape still shaped by complexity, disruption and economic caution. So what’s driving this shift? Not new platforms. Not bigger teams. Not AI (yet). Instead, 42% of respondents cited “clear definitions of what data is needed and why” as the strongest reason for the improvement, more than any other factor listed. That’s significant. And it reveals something important: the most impactful changes are coming from the alignment between people and purpose, not software and spend. Clarity over complexity When teams u...
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